Sweatshops Essay Example For Students

Sweatshops Essay When you think about children, chances are you think of them getting up in the morning, going to school then coming home and going outside to play. Sadly this isnt always the case. In other countries, children are locked up inside being forced to work. Is it fair that a child is forced to work a twelve-hour shift, seven days a week earning only seven cents an hour? This means if a child were to work eighty-four hours a week (when the maximum is 60 hours a week), then they will have only earned $5.55. Sometimes they have to work overtime which they arent paid for. If a worker cannot stay for the overtime, they are suspended without pay or they are fired. The workers want Unions, but the companies forbid them! Living on these salaries is almost impossible. A round trip bus to work costs 0.37cents, and just enough food to get by for a day is about $1.33. That means each person could spend $ 2.59 per day. The majority of the people are spending more than they make, so a lot of them go hu ngry. That total doesnt include rent, which is usually 0.86 a day for a one room apartment. If the worker pays the rent, there is nothing left over, in fact, they are in debt. What about food for the family, utilities, clothes, doctors bills, medicines, or even to think about going to school? Because of the great cost of living for these people the whole family is forced to work. We will write a custom essay on Sweatshops specifically for you for only $16.38 $13.9/page Order now An estimated two hundred and fifty million children ages six to fourteen work for pennies a day so that their families have food to eat and a place to live. One half of these children work full-time. 85% of these children come from Asia and Africa. These children dont want to be working, but their parents normally force them to. Because of this, the children miss out on the opportunity to be educated. Remember, children are the future And with millions of them locked up, never learning how to read or write, or even simple math skills, what kind of future do we have? Most of these children work because of poverty. If your income is high you will probably be picked to attend school, in other words if you have money than you can go to school. Some children work because the schools are too overcrowded for them to attend. Others are forced to drop out of school, not because their parents force them to, but because the familys income is not great enough. So they are forced to join the work force. Most people dont even realize that the products that we all love and enjoy partially made by children. Some well-known companies, which have sweatshops, are Campbells soup, H.J. Heinz, Pillsbury, Kmart, J.C. Penny, Sears, Walmart, Gap, Nike, Disney, and Costco. The thing that I dont understand is that if the majority of the public knows which companies are making the merchandise in sweatshops, why do we buy from those companies? We are just encouraging them to keep making more items. There are some organizations that support human rights and are trying to stop companies both big and small from using sweatshops and other unfair ways of employment. These organizations have rallies to protest against the companies, they get people to sign petitions, etc. The company that I was most surprised with was Disney, who has sweatshops. They portray them selves as a happy company that loves children. But obviously, they dont as much as they tell us. More than half of all toys sold in the U.S. and Canada are produced in China, Thailand, and other Asian countries, are made in sweatshops. Will sweatshops and child labor ever end? Personally, I dont think so, they are so easy to hid from the government and the public. A lot of people are bothered by this problem but the majority of the people cannot do anything about it. We would have to form huge protests. All young people would have to stop buying these brand name clothesbut this will never happen. Companies will always be greedy, and would only find new ways to cut corners so they will make more money.

Free Essays on To Kill A Mockingbird

Jem Finch in To Kill A Mockingbird â€Å"To kill a Mockingbird† by Harper Lee is set a small town called Maycomb in Alabama, in the 1930s. The community of Maycomb is of mixed ethnicity and like most places of that time the white people believe they were the dominant race. The book is seen through the eyes of two children: Jem and Scout Finch who are growing up in this society. As Jem gets older he becomes conscious of the fact that this community and these adults who surround him are not always right and this makes him feel lost. Jem is older than Scout and clearly remembers his mother. His sensitive nature makes him more aware of her death and he misses her. When Jem meets Dill he analyses him, like most children and accepts him, Jem knows what it is like losing a parent so when Scout touches on the topic of Dills dad (who left him) Jem tells her to ‘hush’, this confirms his understanding of others. Jem believes that Boo’s form of intimidation by his Father to stay in the house was ‘to chain him to the bed’ and his wild child like imagination of Boo Radley at the beginning is important because as the book progresses and Jem gets older, he realizes that Boo is just a normal human being who might not want to go outside. Boo Radley’s attempt to keep in contact with the outside world is through Jem and Scout. He does this by placing his most prized possessions in a knothole in a tree for the children to find, at first Jem doesn’t know it’s Boo but he graduall y pieces the personal objects and facts together and works it out. When Mr Nathan blocks up the knothole Jem is troubled, and he becomes conscious that the world of adults is not as he thought it would be, Boo’s attempt to stay in contact with the outside world has been diminished and there isn’t much he can do. He feels helpless and he weeps for Boo. During Miss Maudie’s house fire Jem acts like a father figure towards Scout he even uses Atticuss’ phrase ... Free Essays on To Kill A Mockingbird Free Essays on To Kill A Mockingbird In 1931, when Lee was five, nine young black men were accused of raping two white women near Scottsboro, Alabama. (A6) After a series of lengthy, highly publicized, and often bitter trials, four of the nine men were sentenced to long prison terms. (A8) Many prominent lawyers and other American citizens saw the sentences as spurious and motivated only by racial prejudice. (A9) Later, it was revealed that the women who had accused the men were lying. There can be little doubt that the Scottsboro Case, as the trials of the nine men came to be called, served as a seed for the trial that stands at the heart of Lee's novel. (B7) There were many other cases of racism that was clearly present through the 1930s, and all in all, it was the blacks who suffered the most.... Free Essays on To Kill A Mockingbird Chapter 1: To Kill a Mockingbird begins, "When he was nearly thirteen, my brother Jem got his arm badly broken at the elbow†¦When enough years had gone by to enable us to look back on them, we sometimes discussed the events leading to his accident. I maintain that the Ewells started it all, but Jem, who was four years my senior, said it started long before that. He said it began the summer Dill came to us, when Dill first gave us the idea of making Boo Radley come out" (9). Only after one finishes Mockingbird does the significance of Jem's broken arm become apparent. How did it happen? Harper Lee refers to the subject only one other time at the end of the book, turning her attention instead to describing the setting and introducing her main characters. Through six-year old Scout, her narrator, Lee draws an affectionate and detailed portrait of Maycomb, Alabama, a small, sleepy, depression-era town. She writes, "People moved slowly then. They ambled across the square, shuf fled in and out of stores around it, took their time about everything. A day was twenty-four hours long but seemed longer. There was no hurry, for there was nowhere to go, nothing to buy, and no money to buy it with, nothing to see outside the boundaries of Maycomb County" (11). In chapter one we meet Atticus, Scout's father, who left his home, Finch's Landing, down the river from Maycomb, to study law in Mobile, Alabama. Atticus returned to Maycomb to practice law and help his brother, Jack, through medical school. About Atticus, Scout relates, "He liked Maycomb, he was Maycomb County born and bred; he knew his people, and they knew him, and because of [his father's] industry, Atticus was related by blood or marriage to nearly every family in the town" (11). We meet Calpurnia, the Finch's housekeeper who Scout describes as "all angles and bones†¦her hand was wide as a bed slat and twice as hard" (12). Scout, opinionated and vocal, faced Calpurnia's disci... Free Essays on To Kill A Mockingbird To Kill a Mockingbird In the novel to kill a mockingbird, Scout learns valuable lessons on prejudice in the town Maycomb, on the nature of courage, and on the dangers of judging others â€Å"before†¦climbing into their skin and walking around in it.† (Lee 33). Set in the mid 1930’s, Scout is a young girl living with her older brother Jem and her lawyer father Atticus. Growing up Scout learns many important things. Although the majority of Maycomb is prejudiced, Scout remains open and caring for all. She believes that everyone is equal. One of the important roles in Scout life is her father. Atticus is a small town lawyer and single parent. He tries to teach his children from right and wrong. He lives his life as he would like his children to live theirs. He gives everyone in Maycomb the respect they deserve regardless of their skin color. He proves this by defending a black man accused of raping a white woman. He teaches Scout and Jem that everybody deserves respect whether they are white or black. He also considers the black cook to be a part of their family and refuses to fire her when Scout aunt wants him to. Through everyday life Scout is able to realize what it means to be courageous. In the beginning of the novel, Scout encounters her neighbor who often shouted and criticized them. One day Jem cuts the top off her camellia bush in a fit of temper. Atticus finds out and orders him to apologize. His punishment had to read for one hour everyday for a month to Mrs. Dubose, the neighbor. Scout also goes with him. Later in the book Mrs. Dubose passes away from cancer. Atticus explains that she acted the way she did because of the pain she was. As a result, Jem and Scout learned about death and gained an understanding of Mrs. Dubose and the person she was. When Scout and Jem met Dill things became more exciting. After hearing gruesome tales of Boo Radley from Jem, Dill thinks up games about Boo. Although they were for fun in ... Free Essays on To Kill A Mockingbird Chapter 1 In the beginning of the story, we got introduces to Jem. He has two friends named Dill and Boo. Jem’s mother died when he was two. There was this old abandoned house that everyone was afraid of. Dill dared Jem to go touch it. He didn’t want to, but he did it. He ran up and slapped the house. All that happened was the shutter flickered. Chapter 2 In the second chapter, Jem and Dell start school. One is in the 1st grade and the other is in 5th grade. Jem was a big trouble maker right away. We get introduced to Walter Cunningham. He is very poor and doesn’t have any money for lunch. A teacher gave him a quarter for lunch but he refused. Chapter 3 Burris Ewell was introduced in this chapter. He had a bad temper and was always dirty. He always skipped school. Miss Caroline made him go home because she thought she saw a cootie in his hair. Scout didn’t go to school anymore. Chapter 4 When Scout was walking home from school one day, she had noticed a shiny piece of tin in a knot hole in a tree. There was gum in there. Jem made her spit it out when she got home. Later on they were walking and found a box with 2 shiny pennies in it. Jem explained to everyone about the hot steam, Scout didn’t believe Jem, so that made Jem mad. Later they played the tire game and Scout ended up on Radley’s porch. Chapter 5 Dill and Jem had an agreement with Miss Maudi that they could play on her lawn if they didn’t jump on her flowers. Then there’s this boo Radley guy. He does nothing but sit in his house all day. He never comes out. The boys wrote him a note telling him to come out because they want to know what he does in there. The boys even offer to buy him ice cream. They were going to give him the note by sticking it to the end of a fish pole and sticking it through the shutters. Chapter 6 There’s this guy Mr. Avery that the boys are interested in. Every night he sits on his p... Free Essays on To Kill A Mockingbird When Atticus Finch tells his children, â€Å"shoot all the bluejays you want, if you can hit ‘em, but remember it’s a sin to kill a mockingbird† (p. 99), the mockingbird motif becomes apparent. This is the motif that gives the novel it’s name based upon an important theme and is directly related to two of the major characters. At first, this excerpt may appear to be insignificant to the story. However, the reader becomes aware that the mockingbird image is used extensively throughout the book. As the first half of the novel focuses on the mysterious Boo Radley and the second half on the Tom Robinson trial, both of these characters can be viewed as mockingbirds - harmless creatures who are unjustly persecuted by society. The full significance of Atticus’s remark, â€Å"it’s a sin to kill a mockingbird† (p. 99), is explained by Miss Maudie Atkinson. Miss Maudie informs Scout that mockingbirds do nothing but â€Å"sing their hearts out for us† (p. 100), making music for us to enjoy. They represent a gentle and innocent creature and the destruction of these birds is a senseless act of injustice. The slaughter of a mockingbird can be likened to the bigoted treatment of Boo Radley and Tom Robinson. The children’s obsession with Boo Radley brings dominance to his character. Although he is rarely seen by Jem and Scout, it is his mystique that they find fascinating. He is a constant source of their conversations and games. Through his gifts in the tree, the mending of Jem’s pants and covering Scout with a blanket as she witnessed the burning of Miss Maudie’s house, the reader becomes aware, long before Scout does, that Boo is an affectionate person. He watches the children from a distance because he is too shy to come out and make friends. Because of Boo’s unsociable manner he is persecuted by the community. It is not until Boo saves Jem and Scout’s lives, by killing Bob Ewell, that Scout finally under... Free Essays on To Kill A Mockingbird Jem Finch in To Kill A Mockingbird â€Å"To kill a Mockingbird† by Harper Lee is set a small town called Maycomb in Alabama, in the 1930s. The community of Maycomb is of mixed ethnicity and like most places of that time the white people believe they were the dominant race. The book is seen through the eyes of two children: Jem and Scout Finch who are growing up in this society. As Jem gets older he becomes conscious of the fact that this community and these adults who surround him are not always right and this makes him feel lost. Jem is older than Scout and clearly remembers his mother. His sensitive nature makes him more aware of her death and he misses her. When Jem meets Dill he analyses him, like most children and accepts him, Jem knows what it is like losing a parent so when Scout touches on the topic of Dills dad (who left him) Jem tells her to ‘hush’, this confirms his understanding of others. Jem believes that Boo’s form of intimidation by his Father to stay in the house was ‘to chain him to the bed’ and his wild child like imagination of Boo Radley at the beginning is important because as the book progresses and Jem gets older, he realizes that Boo is just a normal human being who might not want to go outside. Boo Radley’s attempt to keep in contact with the outside world is through Jem and Scout. He does this by placing his most prized possessions in a knothole in a tree for the children to find, at first Jem doesn’t know it’s Boo but he graduall y pieces the personal objects and facts together and works it out. When Mr Nathan blocks up the knothole Jem is troubled, and he becomes conscious that the world of adults is not as he thought it would be, Boo’s attempt to stay in contact with the outside world has been diminished and there isn’t much he can do. He feels helpless and he weeps for Boo. During Miss Maudie’s house fire Jem acts like a father figure towards Scout he even uses Atticuss’ phrase ... Free Essays on To Kill A Mockingbird The theme with the most impact in 'To Kill a Mockingbird" is Prejudice. Prejudice is â€Å"a judgment or opinion formed beforehand or without knowledge or examination of the facts.† Throughout the novel, there were many incidents, but two of them stood out the more than others. These are the teachings of Ms. Gates and her enmity towards the atrocities of Adolf Hitler, while at the same time she hated blacks, and the prejudice of the American court system in the 1930's by saying they stand for justice but not accepting the statement themselves. In Ms Gates' classroom we read about her teaching the class that the Jews are being persecuted against by the Nazi's. According to Ms. Gates this is un-Christian and she finds these actions despicable. The prejudice of this teaching is shown as soon as she mentions the word persecution. â€Å"Yes, she said, Old Adolf Hitler has been persecuting the jews.† Pg.244. This indident shows that she herself is persecuting the black people of Maycomb by not raising an eyebrow to the killing of an innocent black man. It is also very prejudice when she mentions democracy, and the way that she is not at all democratic when it comes to the treatment of African Americans. â€Å"What does DEMOCRACY mean?† â€Å"Equal rights for all, special privileges for none.† â€Å"Very good Jean Louise, very good.† Pg. 245. This lady shows her blindness to the racial problems of the Deep South, where she herself lives, but feels a lot of empathy for the Jews who are being mistrea ted and slaughtered in Germany, many thousands of miles away. The American Courts of the 1930's were also prejudice. Truth and Justice were held as the most basic right for Americans. Truth in the Tom Robinson case was never a factor. The white jury knew that Bob Ewell had beaten his daughter Mayaella Ewell and that Tom was innocent. But because a human being had more color pigment in their skin it was assumed they would be guilty without questi... Free Essays on To Kill A Mockingbird This story takes place in a small southern town in Alabama called Maycomb. The county was called Maycomb as well. The specific locations that were used in the book the most were the house of the main characters, Finch's landing, the Maycomb court room, and the Radly house. The time period of this book was around 1935. The central character, and the narrator of this book is Jean Louise Finch, also known as Scout. Throughout the course of the book, Scout changed from an immature girl in overalls to a mature, young lady. Many characters affected this change, among those would be her older brother Jeremy Atticus Finch, better known as Jem. Scout looked up to Jem and followed in his footsteps. For example, when Jem and Dill Harris were planning to go to Boo Radly's house to place a note on the window Scout insisted that she tag along. Jem also tried to keep her safe like in the end when he tried to stop Bob Ewell from hurting her, even though it would only redirect the attack to hi! m. Another person who greatly affected Scout was Atticus Finch, her father, he contributed to her change by looking at her more like an adult than a child. Anytime she had a question that a child would not normally get an answer for asking, Atticus would give her a truthful answer. He also set good morals for Scout and Jem. For example, when she asked her uncle a question and he didn't give her a truthful answer Atticus got very upset about it, and later answered it for her. The next character who affected Scout would be her Aunt Alexandre, a person that Scout did not favor much throughout the book. Her Aunt desperately attempted to turn Scout into a young lady. Alexandre always contradicted what Atticus said, and never agreed with his ways of raising children. An example would be when Aunt Alexandre had a party for her friends, and Scout tried to impress the women by being extremely polite. Normally, Scout would be wearing overalls and she would speak her mind ... Free Essays on To Kill A Mockingbird The theme with the most impact in 'To Kill a Mockingbird" is Prejudice. Prejudice is â€Å"a judgment or opinion formed beforehand or without knowledge or examination of the facts.† Throughout the novel, there were many incidents, but two of them stood out the more than others. These are the teachings of Ms. Gates and her enmity towards the atrocities of Adolf Hitler, while at the same time she hated blacks, and the prejudice of the American court system in the 1930's by saying they stand for justice but not accepting the statement themselves. In Ms Gates' classroom we read about her teaching the class that the Jews are being persecuted against by the Nazi's. According to Ms. Gates this is un-Christian and she finds these actions despicable. The prejudice of this teaching is shown as soon as she mentions the word persecution. â€Å"Yes, she said, Old Adolf Hitler has been persecuting the jews.† Pg.244. This indident shows that she herself is persecuting the black people of Maycomb by not raising an eyebrow to the killing of an innocent black man. It is also very prejudice when she mentions democracy, and the way that she is not at all democratic when it comes to the treatment of African Americans. â€Å"What does DEMOCRACY mean?† â€Å"Equal rights for all, special privileges for none.† â€Å"Very good Jean Louise, very good.† Pg. 245. This lady shows her blindness to the racial problems of the Deep South, where she herself lives, but feels a lot of empathy for the Jews who are being mistrea ted and slaughtered in Germany, many thousands of miles away. The American Courts of the 1930's were also prejudice. Truth and Justice were held as the most basic right for Americans. Truth in the Tom Robinson case was never a factor. The white jury knew that Bob Ewell had beaten his daughter Mayaella Ewell and that Tom was innocent. But because a human being had more color pigment in their skin it was assumed they would be guilty without questi... Free Essays on To KIll A Mockingbird To Kill A Mockingbird: Theme Throughout the book, To Kill A Mockingbird there have been many different themes surrounding the character Scout Finch, but right now I'm going to focus on the thymes of maturing and growing up. I felt that this would be most appropriate because the book revolves around Scout as she grows up as child. It is also based about how the county of Macomb survives during the depression, not only as a county but also as a home to the good people that live there. The story To Kill A Mockingbird, is based on a little girl who is faced with tough choices and excitement everyday. As she grows up in her little quiet town she becomes more knowledgeable and careful about life and things surrounding her with each step that she takes. Scout, the little girl’s name, feels like she is a kid and wants to stay that way for the time being. On the other hand her older brother Jem, wants to grow up as quick as possible and become a real man with real responsibility. Both of the children's immaturity is primarily based on a childhood â€Å"ghost† that lives down the street from them, which they had named â€Å"Boo† Radly. â€Å"Boo† was a crazy child who stabbed his father in the leg with scissors, wiped the blood off and kept working. He also was in the closest thing that Macomb had ever seen to a gang. His father said that he would reprimand â€Å"Boo† for his crimes himself, instead of having the court do it. In doing so he locked â€Å"Boo† in the house and hasn’t let him out in over 15 years. The children are fascinated with â€Å"Boo† and attempt to get a look at their â€Å"ghost†. They also give each other dares like to go up and tough the front porch of the Radly household. I think that this adds to their immaturity because they actually believe in a ghost that haunts their town and only comes out on moonless nights. We all know that ghosts might exist but as a spirit, not as one to reek havoc on there county and eat r... Free Essays on To Kill A Mockingbird Book Analysis To Kill A Mockingbird by Harper Lee Harper Lee was born on April 28, 1926, in the small town of Monroeville, Alabama, as the youngest of Amaza Coleman Lee and Frances Finch Lee’s four children. Harper Lee was enrolled in Huntington College from 1944-1945. Following that she went on to study law at the University of Alabama (1945-1949). In the 1950’s Harper Lee moved to New York and worked as a reservation clerk with Eastern Airlines and BOAC in New York City. While living in New York she gave up her position with the airline and moved to a cheap, worn-down apartment to focus more on her writing. During this time her father was struck with an illness that required her to make frequent trips to visit him in Monroeville. In 1957, Harper Lee submitted the manuscript of a novel consisting of a series of short stories to the J.B. Lippincott Company. The J.B. Lippincott Company refused the novel but urged her to re-write it. It took her two and a half years and the help of her editor, Tay Hohoff, to re-write t he novel and finalize To Kill A Mockingbird. The novel was published in 1960, and remains Harper Lee’s only published book. Harper Lee’s outstanding novel To Kill A Mockingbird won the 1961 Pulitzer Prize for fiction and was transformed into an award winning motion picture in 1962. The story is set in a small Alabama town, similar to the one Harper Lee was raised in, during the 1930s. A six-year-old girl named Jean Louise Finch, but better known as Scout, narrates the story. Having such a young narrator gives the story a certain innocence that wouldn’t be present had an adult told it. In Part I Scout introduces the town of Maycomb; it’s people and their ways. Accompanied by her older brother Jem and intriguing friend Dill, they satisfy the long, drawn out days of summer. In Part II Scout conveys the events relating to a court case where her father, Atticus Finch, is defending a black man who has been fal... Free Essays on To Kill A Mockingbird â€Å"To Kill A Mockingbird† ~Harper Lee~ In the book, â€Å"To Kill A Mockingbird† by Harper Lee growth in the characters is a very important point he tries to get through to the reader. The character that is most involved in growth is Jeremy Finch(Jem). Throughout the book one can see Jem’s growth towards becoming a young man by the trials and tests he goes through in his childhood. Perhaps the greatest moment of his change from child to man was when his friend, Dill, ran away from home and too Jem’s house. When Jem found Dill hiding out under the bed it didn’t take him long to go tell his father he was there. His sister best says states this change when she says, â€Å"Then he rose and broke the remaining code of our childhood.† (P. 143) She said that refering to when Jem went to tell his father of Dill’s presence. Another moment of Jems â€Å"growing up† comes when he and Scout (his sister) are sleeping on the back porch. When the two are lieing there ready to go to sleep Scout is playing with a bug, when she is ready to sleep she goes to do what any other normal kid would do, smash it. Jem had different ideas about that and didn’t want Scout to do is, and being the loveing sister she is she doesn’t. Although she doesn’t kill the bug she still gets in her bit of teasing when she makes fun of Jem by saying, â€Å"Reckon you’re at the stage now where you don’t kill flies and mosquitoes now, I reckon.†(P. 241) A moment of Jem’s growth comes when he is faced with a life and death situation. When he and his sister were walking home in the dark from the Halloween pageant they were attacked by Bob Ewell. They were eventually saved by Mr. Radley (Boo), but what Scout says at the end of the book shows how Jem had not been afraid. She says, â€Å"Jem wasn’t scared. Asked him and he said he wasn’t.† (p. 283) She tells th...

Baffled by choosing keywords for your LinkedIn Profile HEADLINE

Baffled by choosing keywords for your LinkedIn Profile HEADLINE Many people are flummoxed when it comes to choosing a LinkedIn profile headline.   What keywords should they include?   How do you get that up and down symbol ( or a Tagline / Unique Selling Proposition (USP)? This article will mainly address the last question:   Keywords or USP?   The answer to the question depends on your main goal with your LinkedIn profile. Below you will find several situations you might be in.   Find yourself as closely as possible and handle your headline in the most appropriate way for your situation.   If you don’t find yourself exactly, find the nearest match and adjust from there. 1.   You are a job seeker and you want to be found in searches.* If you are a job seeker, your main goal is probably to be found and contacted by recruiters and hiring managers.   If so, you need to focus on keywords in your headline.   Keywords are the terms a recruiter would be searching for if looking for someone like you. The prevailing wisdom is to choose 4-5 words as keywords and leave it at that.   Adding extra words or extra characters like your email address may serve to dilute the effectiveness of your headline. Examples of good headlines are: Manufacturing Supply Chain Executive | Asia Procurement Contract Specialist | Treasury Manager Account Executive | OEM Sales | Field Sales | Territory Manager Director Communications | Branding | Online Marketing | Social Media Note these headlines zero in on the most essential keywords and do not add any fluff to dilute their impact. Some job seekers write â€Å"Open to New Opportunities† in their headline.   Some recruiters actually search on the term â€Å"opportunities† and might find you that way.   Other recruiters will skip over you if you put that phrase in your headline.   My advice is to try it one way, and if you’re not getting the attention you want, try it another way.   That’s the beauty of social media †¦Ã‚   nothing is ever engraved in stone. 2.   You are a job seeker and your main goal is to look good when people find you. Perhaps you are currently employed and doing a very selective and confidential job search.   Or perhaps you want people to look for you primarily after you have contacted them.   If so, you may not particularly be looking to be found in searches.   In this situation, you have more flexibility when crafting your headline.   I recommend that you write your job title and a catchy phrase, tagline, or Unique Selling Proposition. Examples: High-Powered Financial and Analytical Trainer | Propelling International Business Teams to the Top Program, Process and Project Manager | Creating and Implementing Innovative Technological Solutions Managed Care Professional | Building relationships with attention and integrity For more ideas on catchy headlines, see my article, Your LinkedIn Profile *HEADLINE* What Would Draw You In? 3.   You are a business owner or professional and you want people to find you.* If you are a business owner or professional wanting to attract clients, stack your headline with the keywords your clients would be searching on.   My headline says: Essay Resume Writer | Executive Resumes | Personal Statements | LinkedIn Profiles | Web Copy The result of having these keywords in my headline (and also in my summary, specialties and job titles) is that many people find me when they are seeking the services I provide. During admission season I change my keywords to emphasize college essays and MBA Admissions consulting. Change your keywords as much as you want until you get the number of visitors to your site each day that you’re looking for. 4.   You are a business owner or professional and you just want to build a close network of solid business connections. If you are laying low on LinkedIn and selectively building a network, really all you need is your job title and organization.   LinkedIn will take care of that for you. *NOTE TO THOSE IN CATEGORIES 1 3:   Remember that the number of hits you get on your LinkedIn profile will always increase when you increase your number of connections.   For more on that topic please view my signature webinar, How to Write a Killer LinkedIn Profile. BEWARE of the LinkedIn Default!   If you update your current job position, LinkedIn automatically changes your headline unless you catch the box that lets you opt out.   If this happens, take control and change your headline if you want it to say something different! Like so many things, there is no â€Å"one size fits all† answer to the LinkedIn Headline question.   If you’re not sure what the best way is to approach yours, comment below or contact The Essay Expert for assistance in crafting a KILLER LinkedIn Profile!

Gender Influences Entry into Entrepreneurship Essay

Gender Influences Entry into Entrepreneurship - Essay Example The paper tells that since ages various strategies are being adopted in order to rectify the inequality existing among the genders In this regard, it has been further acknowledged that women are essentially considered as the key source pertaining to ideas, innovations, and abilities among others. However, it has been determined that the scholars of entrepreneurship endure limited understanding with respect to the underlying factors along with the relevant decisions being made. In fact in the recent discussions, it is ascertained that leadership associated with the entrepreneurship reflects the characteristics of a gender. With the advent of modernization, the world has faced numerous challenges. The entire global economy has undergone major changes after the year 2008. The financial crisis, which the world faced during this period, has accelerated the interests of the people associated with entrepreneurship. In keeping with theories associated with entrepreneurship, it does not refle ct any kind of universal explanation. Nevertheless, entrepreneurship includes diversified approaches in order to describe the behavior of an entrepreneur. Sociology, psychology, economics and regional science among others are few approaches associated with entrepreneurship. Apart from these, the other theories associated with entrepreneurship have been discussed as innovation theory, motivational theory based on the achievement and the acquired needs theory. The basic characteristic of the economic theory includes the presence of favorable economies. It has been discussed that economic along with entrepreneurship growth is analyzed under the economic theory. Correspondingly, economic incentive acts as one of the key motivators related to the entrepreneurial activities. In this regard, it has been further determined that the economic incentives mainly incorporate taxation policy, raw material and industrial policy among others.

Entrepreneurship Essay Example | Topics and Well Written Essays - 2250 words

Entrepreneurship - Essay Example But many economists have proved that the usefulness of the term is not just limited to â€Å"starting of one’s business† (Sobel, 2008), it is more than that. From then the meaning has become more prominent and understandable to everyone. Entrepreneurs are the individuals who start business and operate their business and are fully accountable for the profit or loss in their business. For example if a person who intends to be a successful entrepreneur has to possess few important qualities. Success in business is ascertained by the innovation and the types of actions that are taken in the course of the business. To be a successful entrepreneur a person has to think about innovation. Innovation is needed because the market is becoming competitive and there exist a number of competitors. In order to stay one step ahead of the competitors entrepreneurs have to be innovative and have to take the right business concepts to deal with the business (Sobel, 2008). Entrepreneurship - Definition Stevenson has defined â€Å"Entrepreneurship† as the search for new opportunities with the resource constraint. Whenever an entrepreneur recognizes that there is a small window of opportunities they grab it and try to exploit the opportunity as far as possible. According to Peter Drucker, entrepreneur is defined as someone who searches for change, adopt that change and exploit those changes as an opportunity (Grebel, 2001). After introducing a business an entrepreneur should show progress in order to attract more resources so as to bring the business to a stable condition from where he/she can think of making the best business. The opportunities that the entrepreneurs seek may entail: embracing an innovative product constructing a new business model which can bring in success to the business creation of a more improved version of the existing product Target new set of customers with the existing products (Eisenmann, 2013). Example of entrepreneurship The example of entrepreneurship can be given through the basic steps that are followed to start a new venture. They are as follows: Creating a business plan: This is a very critical part of the process where an overview of the business should be made along with the industry background. It also includes the type of product/services the business is looking forward to launch and the business model they are going to use. The main focus is on the market segment they are going to address their products to. The trend of the market is also analysed in order to get the whole picture of the market. This is basically done to make sure that whether the trend will make profit for the business or will hurt the business. The start-up cost is also estimated in the business plan so that they do not face financial uncertainties and face loss. Choosing the Business approach: This is the testing stage for the previous step. The step tests whether the customers will buy what they have planned to sell. The best way to do so is to communicate with the potential customers and see their reaction about the product. The reactions in this initial stage indicate whether the company will be successful or not. Raising the capital for the business: This stage is a very critical stage for the entrepreneurs as they have to face the problems of raising capital for the business. Investors are reluctant to invest in the venture at first without checking whether the business is viable or not. Choosing the legal structure: If the investment is made by the

Reality and Illusion in Richard Bach’s Illusions Essay -- Richard Bach

Questioning Reality in Richard Bach’s Illusions The message of Richard Bach’s Illusions is based on the concept that the things we interpret in the world as reality are actually illusions. This is made evident to one of the main characters, Richard, through his interactions with his newly found friend, Donald Shimoda. Donald Shimoda is a â€Å"messiah†, and he has gifts that he uses to help mankind. A quote that Richard reads is â€Å"Here is a test to find whether your mission on earth is finished: If you’re alive, it isn’t† (121). During the entire story, Don proves this quote to be true. Donald works to share his gifts and carry out his mission on earth. Richard and Don are barnstormers. They live their lives flying from town to town, landing in farm fields, and giving flights to local people for three dollars. Richard meets Don when Richard sees Donald’s plane parked in a field as he is passing by the nearby town. Richard is very curious about this plane because it is extremely unusual to encounter other barnstormers. He also feels lonely at times, and he wants to see if the other barnstormer can keep him company. When Richard lands his airplane, he meets Don. He talks with Don for several moments and, despite noticing some unusual quirks about Don, does not think that Don is too out-of the ordinary. Then he notices that Don’s plane is immaculate. It does not have any dirt or oil or any other evidence that it has been flown before. When Richard asks Don about this, Don tells him that there are things that Richard does not know. Later in the story, however, Richard learns more about Don and why he seems to be mysterious. Richard has a dream that reveals to him why Donald seems so mysterious. He sees a man a... ...ir problems or uncertainties. When people realize that they are capable of knowing the truth, they are able to overcome the illusions and to help others break their own boundaries. Donald Shimoda is aware of his mission on earth. He knows that he has the power to help all of mankind, and he works to help any person who he encounters who is in need. He works hard to do so throughout his entire life and until his death. When Donald dies, his work on earth really is complete. He teaches Richard to look past illusions and to see the reality behind them. Richard comes to realize that he too can perform miracles. In learning and sharing the gifts that Donald offered to the world, Richard is able to help mankind. Donald does finish his mission when he dies. However, his friend Richard has the ability to carry out the same mission and to help others as Donald did.

Advertising Planning and Implementationn

Running Head: ADVERTISING PLANNING AND IMPLEMENTATION Advertising Planning and Implementation Melanie Boggs September 14, 2011 MKT/447 Jeffery Manning University of Phoenix Advertising Planning and Implementation This paper focuses on the key elements of Pepsi’s advertising plan and how putting that plan into action affects consumer behaviors. What the advertising message says to the consumers should match up with the reception the company expects to receive.Many aspects of the plan includes it target audience, consumer behavior, positioning, media outlets, and the creation of the advertisement. These elements create the layout for the plan to be put into place for actions to be taken by the consumers. The advertising message is the â€Å"strategies used to convey what a company wants to say and how it wants to say it† (Arens, Weigold, Arens, 2008). This message also is known as the message strategy. Achieving the goal is meeting the message objective. Ads must portray the image necessary to achieve the message strategy.The agencies creative team must come up with a plan that â€Å"agrees with the target, product, media, and message† of the ad (Arens, Weigold, & Arens, p 374, 2008). Pepsi’s advertising messages of its new ad campaigns tells consumers that the product is still alive and in competition with Coke-Cola. The creatives of the ad must understand the target audience for which the ads are fashioned. Advertisers and marketers target audiences through segmentation. Some of these types of segmentation are demographic, geographic, geodemographic, psychographic, behavioral, benefit, and volume.Many ads combine a mix of these to reach consumers through different levels of segmentation. Demographic segmentation targets consumers on the basis of â€Å"age, sex, ethnicity, education, occupation, income, and other quantifiable factors† (Arens, Weigold, Arens, p 174, 2008). Geodemographic segmentation is targeting on the basis of loyalty to a brand from the cause of a demographic influence, such as the Dancing Teddy commercial. Geographic segmentation targets a specific area, such as country, state, city, or providence, and its size (Dancing Santa).Psychographic segmentation is on the basis of â€Å"values, personalities, attitudes, and lifestyles,† such as the new Pepsi ads competitive nature (Arens, Weigold, & Arens, p 177, 2008). Behavioral segmentation is on the basis of purchase behavior. These include â€Å"user status, usage rate, purchase occasion, and benefit sought† (Arens, Weigold, & Arens, p 170, 2008). Benefit segmentation targets consumers through ads on the basis of â€Å"high quality, low cost, status, sex appeal, good taste, or health consciousness† (Arens, Weigold, & Arens, p 173, 2008).Volume segmentation is the basis on how often consumers use the product. However, Pepsi’s new commercials do fit a mix of these segmentations. Consumer behaviors are the â€Å"m ental and emotional processes and the physical activities of people who purchase and use goods and services to satisfy particular needs and wants† (Arens, Weigold, & Arens, p 145, 2008). â€Å"Advertising’s primary goal is to reach potential consumers, and influence their awareness, attitudes, and buying behaviors† (Arens, Weigold, & Arens, p 145, 2008).Understanding the buying behavior of the audience aids in understanding which segment to target. Just as, understanding the audience helps understand the buying behavior. Pepsi’s decision to stay out of commercials for the past three years has given the company plenty of ammunition against its largest competitor Coke-Cola. Positioning refers to the place a brand occupies competitively in the minds of the consumers. Positioning reflects the consumers perceptions about the product whether it is true or not.Through differentiation or market strategy a company may pick a position similar to a competitor and fig ht for its market. The seven approaches to positioning strategies are â€Å"product attribute, price or quality, use or application, product class, product user, product competitor, cultural symbol, and by category† (Arens, Weigold, & Arens, p 241, 2008). Pepsi’s past positions have played from one or more of these strategies. PepsiCo’s current positioning strategy depends on which current advertisement is seen by viewers.These commercials named â€Å"Summer Time is Pepsi Time† (product attribute), Dancing Santa (cultural symbol), Uncle Teddy (product competitor), and the â€Å"Refresh Project† (product user). Many types of advertising media exists, such as magazines, newspapers, e-zines, online newspapers, television, radio, Internet, cell phones, and others. PepsiCo uses every type of advertisement possible to reach its target audiences. PepsiCo also sponsors events, and has its name on Jeff Gordon’s car in NASCAR.At events PepsiCo allows vendors to promote their products through handing out free samples and memorabilia. Pepsi’s â€Å"Refresh Project† is only viewable from the Internet. This advertising campaign medium is thought to attract more serious consumers who may vote on a project or create one to obtain votes for PepsiCo to sponsor, to help build communities worldwide. PepsiCo is advertising Pepsi via newspapers, the Internet, television, and radio. PepsiCo also uses the cases these are in to advertise. For example, the new Pepsi 12 packs advertise for â€Å"The X Factor†, a new talent show.The changes one can make to the product positioning and the advertising message are to create messages that are as universal as the product. Pepsi products sell in more than 180 countries worldwide. The new â€Å"Summer Time is Pepsi Time† campaign ads are also very competitive with Coke-Cola commercials. The use of such ads is extremely dangerous to the company for consumers may begin to belie ve the company is desperate for consumers to purchase its products. Especially, because these commercials are the first for Pepsi in three years.Researching how these advertisements were created, one is led to believe that PepsiCo outsources its agencies. BBDO was the agency for PepsiCo since 1960. â€Å"The agency that has replaced BBDO is also owned by Omnicom. This is the office of TBWA/Chiat/Day, and is part of the TBWA Worldwide unit of Omnicom, Los Angeles† (Stuart, 2008). Creatives in charge of the â€Å"Summer Time is Pepsi Time† ads are Chief Creative Officer: Rob Schwartz, Group Creative Director: Brett Craig, Creative Director: Xanthe Hohalek, Art Director: Chris MacNeil, and Copywriter: Michelle Lewis, according to Emma Bazilian of Adweek.One may not believe that this would be an effective use of company resources because Pepsi has declared to refrain from advertising the product on television to avoid targeting a younger audience. For three years PepsiCo o pts for the Internet, events, sponsors, and in-store advertising as a means to promote its products instead and allow healthier choices to be advertised on television. Other than its competition, consumers are left to wonder what has made the product come back to television, and if there will be a Superbowl ad to look forward too.Consumers may agree after three years Pepsi should have come back to television using its greatest asset, its loyal consumers to promote the product. To make the campaign more effective the product could have entered back into the commercials using less competitive ads and focusing more on the consumers who already enjoy the product or through behavioral segmentation. The company should have declared to the press the reason for the sudden change of health consciousness with the decision to advertise on television, and its decision to use ads that will gain the attention of the younger generations that have been avoided in the past.This will also create a be tter understanding of consumer behaviors toward the product, without the influence of the suggestive ads, whether negative, or positive. Creating an advertisement that could be understood universally, without depicting the specific product would have been an excellent way for the product to enter back into commercials. Press releases, newspaper articles, e-articles and e-zines, and speeches are ways that PepsiCo could have announced its decision to begin making new commercials for the product. ConclusionUnderstanding the advertising message, target audience, consumer behavior, media sources, positioning, who creates the ad and why, are part of the advertising plan and lay out the actions necessary to carry out the ad successfully. Pepsi’s new† Summer Time is Pepsi Time† commercials are the first in three years to be advertised on television. The depiction of this can be relayed to the target audience’s without the use of its main competition. References Are ns, Weigold, & Arens (2008). Contemporary Advertising. McGraw-Hill. Retrieved August 23, 2011, from http://ecampus. phoenix. edu Bazilian, E. July 1, 2011) AdWeek. Ad of the Day: Pepsi â€Å"Coke lover Santa Claus goes rogue in the first new Pepsi spot in three years†. Retrieved August September 13, 2011, from http://www. adweek. com/news/advertising-branding/ad-day-pepsi-133128 Stuart, E. (Nov. , 18, 2008). NY Times. Pepsi Shifts to New Ad Agency. Retrieved September 12, 2011, from http://www. nytimes. com/2008/11/18/business/media/18adco. html Pepsi Commercials. Ads and More. Pepsi. com. Retrieved September 12, 2011, from, http://www. youtube. com/pepsi? utm_source=pepsi&utm_medium=banner&utm_content=panel&utm_campaign=refresh